I have a Bachelor of Arts in Communications from Brigham Young University and have since spent my career helping companies rebrand, strategize and market for success.
As you browse my portfolio, youíll see a variety of work Ė from strategic campaigns and crisis communication, to websites, social media and other marketing collateral. Each project is based on a foundation of research, strategy and creativity to foster the innovation needed for marketing success today. Letís dive in!
Click through the timeline below for a quick overview of my experience.Download Resume
Since 2009, I've worked with a number of clients to produce and execute strategic, research and crisis campaigns. Some of those clients include:
Media Specialist, Brigham Young University
As the Media Specialist for the Student Leadership office at Brigham Young University, I was responsible for building and facilitating the organizationís social media platforms, as well as designing and producing a bimonthly newsletter, redesigning the organizations five websites, assisting in the design and facilitation of advertising and promotional work, and managing financial transactions.
Public Relations Specialist, Diamond Ranch Academy
My primary role as the boarding schoolís sole public relations officer was to mitigate negative outward perception and foster a positive culture for students to take with them upon graduation.
Communications Coordinator, SkyWest Airlines
In this role, I served as a company spokesperson responsible for responding to media inquiries, including executing our emergency response plan when required. I was also responsible for producing and distributing press releases and other internal and external communications, providing analysis of communication analytics, and assisting with internal and external special event planning.
Marketing Lead, SkyWest Airlines (Current)
As the marketing lead, I was single-handedly responsible for managing the marketing efforts for the largest and fastest growing regional airline in the country. These efforts contributed significantly to increases in overall revenue for the company. I worked simultaneously with more than 50 airport managers throughout the U.S. to develop and execute marketing campaigns unique to the needs of each community, and helped successfully launch several new air service markets.
One of my favorite projects so far was a promotional marketing campaign introducing new air service from St. George, Utah to Phoenix. The addition of this flight marked the community's third non-stop destination on as many airlines, and set them apart with more air service than any other community of its size. The community was already well aware of the existing Delta flights to Salt Lake City, and United flights to Denver. So when we announced new American service to Phoenix, we needed to educate the community not only about the new flight, but the new competition and brand.
I executed a full market campaign with ads of all types, from radio and newspaper to digital and other creative marketing. I worked with our community partners to leverage our existing agreements to support the new campaign, making it hugely successful, even on a limited budget. Each ad was placed strategically with all other elements in mind, to ensure we got the most mileage for our advertising dollars.
This was only one of many similar campaigns across the nation I planned, managed and launched in coordination with local airport managers. During my time in this position, I've launched campaigns for new air service in dozens of markets!
My Story Matters is a non-profit 501(c)(3) organization that gives the gift of storytelling to those in need. They partner with other non-profit organizations to give back to families who have lost loved ones by providing them with custom storybooks commemorating loved ones who have passed away. In this way, they've been able to help families grieve, as well as find the strength to continue moving forward after their loved one's passing.
It was my pleasure to be able to provide the organization's founder with a strategic marketing campaign that would allow them to become more recognized and gain more donations and support to further their mission. Along with an extensive re-branding, this campaign was the foundation the organization used to kick their efforts up to the next level and really expand on the number of families they were able to reach and help.
Lisa is a scrapbooker known nationally and internationally for her creative, crafty products that make memory keeping fun. As she started a new line of do-it-yourself products, Lisa hired me to help build and maintain her new brand. My role in this project was focused mainly on designing and developing several websites associated with her personal brand and new line of products. This included strategic organization and flow, copywriting and a campaign for site transition so her followers would still be able to find her.
Since then, I've worked on multiple projects for Lisa - constantly reevaluating the needs of her brand and helping her execute on those needs to reach her goals. As new ideas evolve, so does her brand, and I've enjoyed being able to help her strategize on the best ways to maintain that brand for her worldwide following.
As Dixie State College prepared to become a university, they hired a team of professionals to help them create and market their new brand. However, in order to ensure a successful transition, the institution knew it was vital they had the community's opinion and support. I was fortunate to be a part of the research team hired to provide a recommendation on the new name for the university.
As a part of our research, we conducted surveys, interviews, and focus groups of faculty, staff, students, alumni and community members, all in an effort to gain a better picture of the public opinion surrounding the institution's transition. Since then, the university has grown substantially - not only in student population, but also in number of programs and physical footprint. Though, were it not for their initial investment and research, the institution would not have found the support they've relied on to achieve the growth they've enjoyed to this day.
Once a year, vendors from all over the world come to compete in an intense and exciting go-kart race for charity. SkyWest Airlines and the City of St. George partnered together to create this event in 2000 with all proceeds going to the United Way Dixie, and it has been my pleasure to head the committee responsible for putting on the event.
In my first year heading the committee for this event, we more than doubled our donations and sponsorships making it the most successful event to date. Since its inception, we raised over $1 million dollars for the United Way Dixie, and the event continues to grow every year!
Press releases, blog posts, website content, media statements, executive memos, news articles and corporate correspondence are only a few of the many styles of writing I'm familiar with. And since each medium and client has their own voice, I also have to be an expert in recognizing what that voice is and replicating it throughout the content. Check out some of the links below for a few samples of my work.Press Release News Article Blog Post
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